The work, in plain terms
Someone sets up and manages your paid ads, builds or fixes the pages those ads send people to, and makes sure each inquiry is recorded against the ad that produced it. That is the whole service. It runs on Google Ads, Microsoft Advertising, Meta Ads Manager and LinkedIn Campaign Manager, with GA4 and Google Tag Manager for measurement. You pay the platforms directly for clicks and impressions. The management fee is separate and covers the hours spent building, checking and adjusting. Reports show spend, clicks, form fills and calls by campaign, so you can judge for yourself what is worth keeping.
Search, social, pages and tracking
Most requests fall under one of four headings.
- Search ads, for buyers who are already looking.
- Paid social, for buyers you can describe by role, industry or interest.
- Landing pages and forms, so each ad has a page built for it.
- Lead tracking and follow-up, so each inquiry is recorded and answered.
The partner who handles your request can quote any combination. Ad spend stays separate and goes straight to the platform.
Paid search
Account audits, campaign structure and weekly upkeep for Google and Microsoft search ads, with a short report you can read quickly.
Paid social setup
Pixel, Conversions API, audiences, first creative set and lead forms built and tested before any budget goes live.
Landing pages
Pages written and built to match each campaign, on a tool you can edit later, checked on mobile before traffic arrives.
Lead source reporting
A simple report showing inquiries by channel and campaign, built from your own CRM and analytics data.
How an engagement starts
Getting from a first request to agreed work usually takes four steps.
- Send the quote form with your company, the service you need and a few lines about your current ads, pages and tracking.
- We pass the request to a service partner, who contacts you with follow-up questions.
- The partner looks at your accounts if you share view access, then writes up a proposed scope.
- You get a quote directly from the partner and decide whether to go ahead.
One channel or four, one page or ten
Scope is mostly a count of moving parts. Each ad platform is its own set of campaigns to build and watch. Each landing page needs writing, building and testing. Each kind of conversion, whether a form fill, a call or a CRM stage, needs its own tracking setup. Each report takes time to prepare. A partner will look at how many of each your request involves and quote on that basis. Ad spend sits outside the quote entirely, since you pay it to the platforms.
Common questions
Is ad spend included in the management fee?
Usually not. In most setups you pay the ad platform directly, by card or invoice, for clicks and impressions. The service partner charges a separate fee for setup and management. Keeping the two apart means you can see exactly what went to Google, Microsoft or Meta. Ask any provider to state both clearly in the proposal.
Do I need consent before sending follow-up texts to new leads?
Generally yes. Marketing calls and texts to people who fill in a form fall under consent rules, including the federal TCPA and some state laws. Setting up the right consent wording and records is the advertiser's responsibility, and the details should come from your own counsel. A service partner can build the form fields and record what was agreed. The FCC publishes consumer guidance on robocalls and texts.
Can I keep my current website?
Usually, yes. Ads can point to existing pages if they load quickly, match the ad and have a clear form or contact option. Many businesses add a few dedicated landing pages for ads and leave the main site as it is. The service partner can say which pages are suitable after looking at them.
What will I need to provide?
Typically: access to existing ad accounts and analytics, a payment method on file with the ad platforms, facts about your offer and prices, logos and photos, someone to approve ads and pages, and a person who answers new inquiries. Over time, the most useful thing you can give is feedback on which leads became customers.
Does this site sell leads or contact lists?
No. The services here build and run advertising in your own accounts, so inquiries come to you directly from people who saw your ads. Nothing on this site sells contact lists, shared leads or data gathered from other sources.
You keep the accounts and the data. Ask a service partner to quote the hands-on work.
Ask for a quoteTell us what you need
Some businesses want help with a single piece, such as rebuilding a landing page or fixing call tracking.